Master of Social Sciences (MSocSc) in Media Management
所属信息
基本信息
项目时长
1年学费估算
180000申请截止日期
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秋季
-
常规
6.5
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其他
申请信息
TOEFL要求
79.00
IELTS要求
6.50
工作经验要求
加分项Professional experience would be preferred.
Prerequisite
申请人应拥有公认大学或类似机构的荣誉学士学位。
有专业经验者优先。
申请人应提交一篇500字的英文论文，概述其学术兴趣和目标，以及
申请人撰写的出版物或研究论文样本（如有）Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.
Professional experience would be preferred.
Applicants should submit a 500-word essay in English outlining their academic interests and objectives, and
A sample of publication or research paper written by the applicant, if any.
有专业经验者优先。
申请人应提交一篇500字的英文论文，概述其学术兴趣和目标，以及
申请人撰写的出版物或研究论文样本（如有）Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.
Professional experience would be preferred.
Applicants should submit a 500-word essay in English outlining their academic interests and objectives, and
A sample of publication or research paper written by the applicant, if any.
适宜学生
该课程由传播学院和商学院联合开办，旨在培养自信和称职的媒体管理专业人才。该计划利用两所学院的专业知识，将有关媒体和管理的最先进知识整合到其计划设计中，以教育媒体专业人士在媒体行业中发挥领导作用。该计划的毕业生将具备大众传播过程的综合知识，以及大中华地区及其他地区的管理和工商管理的各个方面。预计他们将能够在媒体行业的关键管理职位上工作，并为在全球信息时代在媒体行业担任领导职位做好充分准备。
特点及课程设置
1 - 媒体管理简介 - Introduction to Media Management
2 - 企业财务管理 - Corporate Financial Management
3 - 战略管理和商业政策 - Strategic Management and Business Policy
4 - 全球营销战略 - Global Marketing Strategy
5 - 企业会计 - Corporate Accounting
6 - 公司法 - Corporate Law
7 - 税务 - Taxation
8 - 风险、合规和企业社会责任 - Risk, Compliance and Corporate Social Responsibility
9 - 企业家精神发展 - Entrepreneurship Development
10 - 社会企业管理和社会影响战略 - Social Enterprise Management and Social Impact Strategies
11 - 全球人力资源管理 - Global Human Resources Management
12 - 领导力理论与发展 - Leadership Theories and Development
13 - 整合营销传播的管理 - Management of Integrated Marketing Communications
14 - 传播学的基础 - Foundations of Communication study
15 - 传播研究的途径和方法 - Approaches and Methods in Communication Research
16 - 跨文化传播的问题 - Issues in Intercultural Communication
17 - 中国社会中的媒体与传播 - Media and Communication in Chinese Societies
18 - 企业传播中的问题 - Issues in Corporate Communication
19 - 媒体与传播的全球化 - Globalization of Media and Communications
20 - 组织传播 - Organizational Communication
21 - 传播活动研讨会 - Communication Campaign Workshop
22 - 媒体法律与伦理 - Media Law and Ethics
23 - 大众传播中的问题和案例 - Issues and Cases in Mass Communication
24 - 新媒体研讨会 - New Media Workshop
25 - 广告管理 - Advertising Management
26 - 为公共关系中的多媒体写作 - Writing for Multimedia in Public Relations
27 - 媒体市场 - Media Markets
28 - 战略公共关系和危机管理 - Strategic Public Relations and Crisis Management
2 - 企业财务管理 - Corporate Financial Management
3 - 战略管理和商业政策 - Strategic Management and Business Policy
4 - 全球营销战略 - Global Marketing Strategy
5 - 企业会计 - Corporate Accounting
6 - 公司法 - Corporate Law
7 - 税务 - Taxation
8 - 风险、合规和企业社会责任 - Risk, Compliance and Corporate Social Responsibility
9 - 企业家精神发展 - Entrepreneurship Development
10 - 社会企业管理和社会影响战略 - Social Enterprise Management and Social Impact Strategies
11 - 全球人力资源管理 - Global Human Resources Management
12 - 领导力理论与发展 - Leadership Theories and Development
13 - 整合营销传播的管理 - Management of Integrated Marketing Communications
14 - 传播学的基础 - Foundations of Communication study
15 - 传播研究的途径和方法 - Approaches and Methods in Communication Research
16 - 跨文化传播的问题 - Issues in Intercultural Communication
17 - 中国社会中的媒体与传播 - Media and Communication in Chinese Societies
18 - 企业传播中的问题 - Issues in Corporate Communication
19 - 媒体与传播的全球化 - Globalization of Media and Communications
20 - 组织传播 - Organizational Communication
21 - 传播活动研讨会 - Communication Campaign Workshop
22 - 媒体法律与伦理 - Media Law and Ethics
23 - 大众传播中的问题和案例 - Issues and Cases in Mass Communication
24 - 新媒体研讨会 - New Media Workshop
25 - 广告管理 - Advertising Management
26 - 为公共关系中的多媒体写作 - Writing for Multimedia in Public Relations
27 - 媒体市场 - Media Markets
28 - 战略公共关系和危机管理 - Strategic Public Relations and Crisis Management
