M.S. in Advertising
所属信息
基本信息
项目时长
3 semesters （秋、春、秋）项目学分
48 credits学费估算
$30,525 per semester申请截止日期
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秋季
-
常规
2025/5/15(Rolling)
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其他
申请信息
托福/GRE Code
GRE/ GMAT NOT RequiredGMAT Code
GRE/ GMAT NOT Required申请费
$95TOEFL要求
100.00
IELTS要求
7.00
成绩单寄送要求
网申上传
成绩单邮寄地址
申请时无需提供官方成绩单，可以提供以往学校非官方的成绩单，入学前提交官方成绩单验证
推荐信要求
3
文书要求
Personal Statement
Please respond to the prompts below in one document. Part 1 should be limited to 500 words; Part 2 should be limited to 750 words.
Part 1: What most inspired you to apply to an advertising program?
The Advertising program at BU offers specialty courses in various areas. Select one of the different areas of focus within advertising (strategy/research/media/creative/copywriting/art direction/account management) that aligns most with your career goals. Incorporate your anticipated area of focus into your response – for example, if creativity is your goal, incorporate that as part of your statement; if strategy is your goal, incorporate strategic insight, etc.
Beyond the prestigious reputation and location of Boston University, why do you think BU is the right program for you to achieve your aspirational goals?
Part 2: What experience and/or skills would you bring to the program that make you a good fit? If available, please include a link to your website, blog, etc. that showcases your creativity or management experience.
Part 3: In the digital age, the field of advertising is constantly evolving. What ad messaging have you seen or experienced from a marketing perspective that breaks through the clutter or is different from the competition? What ad messaging has gotten you engaged with a brand that you wouldn’t have engaged with otherwise? What did they do to get you to take action– was it something emotional, tactical, or something else? Why do you think that worked?
文书思路建议
Part 1 是什么促使您进一步研究广告？
可以讲述下学生在本科期间对新媒体技术的兴趣和项目经历，展示自己通过学习和做项目等对新媒体领域的理解和认识，作为成绩方面的证明补充
强调实习经历，以及如何将这些经历与波士顿大学的硕士课程联系起来，体现学生对于即将从事的研究方向的清晰认识和兴趣，而且通过具体的实习经历，也能表现出对专业的深入理解和应用。可以描述选择波士顿大学硕士课程的原因，包括课程的具体内容和对自己未来职业规划的影响。强调通过这个课程，希望如何将理论知识应用于实际，以及对未来职业生涯的长远规划。
Part 2 三句引言选其一
Please respond to the prompts below in one document. Part 1 should be limited to 500 words; Part 2 should be limited to 750 words.
Part 1: What most inspired you to apply to an advertising program?
The Advertising program at BU offers specialty courses in various areas. Select one of the different areas of focus within advertising (strategy/research/media/creative/copywriting/art direction/account management) that aligns most with your career goals. Incorporate your anticipated area of focus into your response – for example, if creativity is your goal, incorporate that as part of your statement; if strategy is your goal, incorporate strategic insight, etc.
Beyond the prestigious reputation and location of Boston University, why do you think BU is the right program for you to achieve your aspirational goals?
Part 2: What experience and/or skills would you bring to the program that make you a good fit? If available, please include a link to your website, blog, etc. that showcases your creativity or management experience.
Part 3: In the digital age, the field of advertising is constantly evolving. What ad messaging have you seen or experienced from a marketing perspective that breaks through the clutter or is different from the competition? What ad messaging has gotten you engaged with a brand that you wouldn’t have engaged with otherwise? What did they do to get you to take action– was it something emotional, tactical, or something else? Why do you think that worked?
文书思路建议
Part 1 是什么促使您进一步研究广告？
可以讲述下学生在本科期间对新媒体技术的兴趣和项目经历，展示自己通过学习和做项目等对新媒体领域的理解和认识，作为成绩方面的证明补充
强调实习经历，以及如何将这些经历与波士顿大学的硕士课程联系起来，体现学生对于即将从事的研究方向的清晰认识和兴趣，而且通过具体的实习经历，也能表现出对专业的深入理解和应用。可以描述选择波士顿大学硕士课程的原因，包括课程的具体内容和对自己未来职业规划的影响。强调通过这个课程，希望如何将理论知识应用于实际，以及对未来职业生涯的长远规划。
Part 2 三句引言选其一
Prerequisite
无
申请材料
面试形式：30 min - 45 min Kira & Online Written
The written question is separate from a personal statement and/or writing samplerequired by your program of interest.
The Kira portion of your application is done in an asynchronous format, so you cancomplete your responses on your own schedule, before the application deadline.
It could take anywhere from just under 30 minutes to over 45 minutes, depending onthe number of practice questions you choose to do.You’ll fnd a link to your Kira Talent portal in your application.
广告专业作为BU热门的学科在申请中建议学生提供作品集资料
Online Written （这个在面试环节，需要额外准备一下，区别于文书之外的）
The written question is separate from a personal statement and/or writing samplerequired by your program of interest.
The Kira portion of your application is done in an asynchronous format, so you cancomplete your responses on your own schedule, before the application deadline.
It could take anywhere from just under 30 minutes to over 45 minutes, depending onthe number of practice questions you choose to do.You’ll fnd a link to your Kira Talent portal in your application.
物料清单：
$95 application fee
Transcripts
Recommendation
Resume/Curriculum Vitae（CV）
Online Written and Video Questions through Kira Talent
Foreign Language
Personal Statement
GRE/ GMAT NOT Required
Internet-based GRE 需要在deadline 10天前提交（如果有）
TOEFL 最低100+ deadline 20天前提交（3087）
IELTS 最低 7 deadline 20天前提交
Duolingguo 最低130 (email screenshot results & test date at comgrad@bu.edu)
The written question is separate from a personal statement and/or writing samplerequired by your program of interest.
The Kira portion of your application is done in an asynchronous format, so you cancomplete your responses on your own schedule, before the application deadline.
It could take anywhere from just under 30 minutes to over 45 minutes, depending onthe number of practice questions you choose to do.You’ll fnd a link to your Kira Talent portal in your application.
广告专业作为BU热门的学科在申请中建议学生提供作品集资料
Online Written （这个在面试环节，需要额外准备一下，区别于文书之外的）
The written question is separate from a personal statement and/or writing samplerequired by your program of interest.
The Kira portion of your application is done in an asynchronous format, so you cancomplete your responses on your own schedule, before the application deadline.
It could take anywhere from just under 30 minutes to over 45 minutes, depending onthe number of practice questions you choose to do.You’ll fnd a link to your Kira Talent portal in your application.
物料清单：
$95 application fee
Transcripts
Recommendation
Resume/Curriculum Vitae（CV）
Online Written and Video Questions through Kira Talent
Foreign Language
Personal Statement
GRE/ GMAT NOT Required
Internet-based GRE 需要在deadline 10天前提交（如果有）
TOEFL 最低100+ deadline 20天前提交（3087）
IELTS 最低 7 deadline 20天前提交
Duolingguo 最低130 (email screenshot results & test date at comgrad@bu.edu)
适宜学生
通过使用策略、写作、演示、设计和数字技术实现为客户项目制定的目标，展示对有效广告的深入理解和应用。
通过制定包括策略、客户管理、消费者洞察、媒体和品牌建设的广告计划，展示为客户问题和机会开发创新解决方案的实践。
展示使用艺术指导、文案和视频开发等领域的技能实现专业质量战略解决方案和创意生成的知识和能力。
通过设计和开展研究来制定创意简报和广告策划简报，展示广告策划和消费者洞察方面的知识和能力。
通过在 AdLab 等课程中与客户团队合作展示专业技能。
认识到与广告相关的道德和社会责任问题。
需要完成presentation of final work或完成professional project
通过制定包括策略、客户管理、消费者洞察、媒体和品牌建设的广告计划，展示为客户问题和机会开发创新解决方案的实践。
展示使用艺术指导、文案和视频开发等领域的技能实现专业质量战略解决方案和创意生成的知识和能力。
通过设计和开展研究来制定创意简报和广告策划简报，展示广告策划和消费者洞察方面的知识和能力。
通过在 AdLab 等课程中与客户团队合作展示专业技能。
认识到与广告相关的道德和社会责任问题。
需要完成presentation of final work或完成professional project
特点及课程设置
项目介绍：广告专业的研究生课程帮助学生培养客户战略、创意发展、消费者洞察力、媒体和客户管理方面的专业知识。该课程旨在将对传统广告活动的理解与专业策略和创意执行领域快速变化的最佳实践相结合。学习发生在课堂、社区和实习期间。学生还可以报名加入AdLab，这是一家由学生经营的广告公司，提供在客户团队中工作的真实体验。从该项目毕业的学生具备进入广告行业的知识和技能，具备学术和实践专业知识。
课程设置
必修（4节课，16 credits）
Concentration Courses (至少4节课，16 credits)
选修（16 credits）
Curriculum
Master of Science in Advertising
Requirements: The MS in Advertising program consists ofa minimum of 12 courses/48 credits.
Students must also pass a formal faculty review of their online Presentation of Final Work.
Requirements (4 total courses; 16 credits):
COM CM 708: Principles and Practices of Advertising
COM CM 712: Advertising Strategy & Consumer InsightsCOM CM 717: Fundamentals of Creative Development
COM CM 721: Advertising Management
Concentration Courses (students must take atleast 4 courses; 16 credits):
COM CM 511: Art DirectionCOM CM 518: Creative Video DevelopmentCOM CM 519: Interactive Marketing StrategyCOM CM 527: Brand Experience MarketingCOM CM 528: Advertising CopywritingCOM CM 702: Advertising and SocietyCOM CM 716: New & Traditional Media StrategiesCOM CM 718: Advertising Strategy & Consumer Insights llCOM CM 726: Strategic Brand Solutions
COM CM 732: AdLab
COM CM 753: Portfolio Development l
COM CM 754: Portfolio Development llCOM CM 809: Graduate InternshipCOM CM 909: Thesis or Project Research
Electives:
Students must take an additional 16 units from the list below, the Concentration Course list above, or other 500-level or higher courses at BU.
COM CM 501 Design in Communication (4 units)
COM CM 529 Advanced Design (4 units) (prereq: COM CM 501)
COM CM 535 Political Campaigns (4 units)
COM CM 539 Health Campaigns (4 units)
COM CM 707 Writing for Media Professionals (4 units)
COM CM 722 Communication Research (4 units)
COM CM 730 Marketing Communication (4 units)
COM CM 744 Contemporary British Media (London) (4 units)
Info sheets
https://www.bu.edu/com/academics/advertising/ms-in-advertising/
【Class Size】
Small, intimate classes with faculty of highly accomplished advertising professionals.
【Career Resources】
https://www.bu.edu/com/student-group/adlab/
全美最大的学生经营机构，由波士顿大学传媒学院运营
https://www.buadlab.com/
https://www.bu.edu/com/campus-life/internships-opportunities/
职业发展方向
Public assistant
Brand strategist
Corporate communication coordinator
Companies: Arnold Worldwide; Hill Holliday; MullenLowe; Digitas; and many others known around the world. They’ve produced work for a wide variety of internationally recognized clients that has won awards from Cannes, MITX, Echo, Hatch, OneShow, Clio, and USA Today. They’ve even created ads that are among the all-time top 10 Super Bowl spots.
课程设置
必修（4节课，16 credits）
Concentration Courses (至少4节课，16 credits)
选修（16 credits）
Curriculum
Master of Science in Advertising
Requirements: The MS in Advertising program consists ofa minimum of 12 courses/48 credits.
Students must also pass a formal faculty review of their online Presentation of Final Work.
Requirements (4 total courses; 16 credits):
COM CM 708: Principles and Practices of Advertising
COM CM 712: Advertising Strategy & Consumer InsightsCOM CM 717: Fundamentals of Creative Development
COM CM 721: Advertising Management
Concentration Courses (students must take atleast 4 courses; 16 credits):
COM CM 511: Art DirectionCOM CM 518: Creative Video DevelopmentCOM CM 519: Interactive Marketing StrategyCOM CM 527: Brand Experience MarketingCOM CM 528: Advertising CopywritingCOM CM 702: Advertising and SocietyCOM CM 716: New & Traditional Media StrategiesCOM CM 718: Advertising Strategy & Consumer Insights llCOM CM 726: Strategic Brand Solutions
COM CM 732: AdLab
COM CM 753: Portfolio Development l
COM CM 754: Portfolio Development llCOM CM 809: Graduate InternshipCOM CM 909: Thesis or Project Research
Electives:
Students must take an additional 16 units from the list below, the Concentration Course list above, or other 500-level or higher courses at BU.
COM CM 501 Design in Communication (4 units)
COM CM 529 Advanced Design (4 units) (prereq: COM CM 501)
COM CM 535 Political Campaigns (4 units)
COM CM 539 Health Campaigns (4 units)
COM CM 707 Writing for Media Professionals (4 units)
COM CM 722 Communication Research (4 units)
COM CM 730 Marketing Communication (4 units)
COM CM 744 Contemporary British Media (London) (4 units)
Info sheets
https://www.bu.edu/com/academics/advertising/ms-in-advertising/
【Class Size】
Small, intimate classes with faculty of highly accomplished advertising professionals.
【Career Resources】
https://www.bu.edu/com/student-group/adlab/
全美最大的学生经营机构，由波士顿大学传媒学院运营
https://www.buadlab.com/
https://www.bu.edu/com/campus-life/internships-opportunities/
职业发展方向
Public assistant
Brand strategist
Corporate communication coordinator
Companies: Arnold Worldwide; Hill Holliday; MullenLowe; Digitas; and many others known around the world. They’ve produced work for a wide variety of internationally recognized clients that has won awards from Cannes, MITX, Echo, Hatch, OneShow, Clio, and USA Today. They’ve even created ads that are among the all-time top 10 Super Bowl spots.
