Master of Science in Marketing and International Business
所属信息
基本信息
项目时长
1年学费估算
248000申请截止日期
-
秋季
-
常规
6.3
-
其他
申请信息
TOEFL要求
79.00
IELTS要求
6.50
工作经验要求
加分项Applicants with some working experience will be preferred.
Prerequisite
持有大学认可的高等教育机构颁发的相关学士学位；或
获得同等资格；或
已提供令人满意的学术和专业成就证明。
具有一定工作经验的申请人将被优先考虑。
持有非商科学位的申请者，以及未修过市场学或经济学课程的申请者，须在本理学硕士课程开始前通过入学前衔接课程。hold a relevant bachelor’s degree awarded by a tertiary education institution recognised for this purpose by the University; or
have obtained an equivalent qualification; or
have provided satisfactory evidence of academic and professional attainment.
Applicants with some working experience will be preferred.
Applicants with a non-business degree, and those without a course in Marketing or Economics are required to pass a pre-entry bridging course prior to the start of this MSc Programme.
获得同等资格；或
已提供令人满意的学术和专业成就证明。
具有一定工作经验的申请人将被优先考虑。
持有非商科学位的申请者，以及未修过市场学或经济学课程的申请者，须在本理学硕士课程开始前通过入学前衔接课程。hold a relevant bachelor’s degree awarded by a tertiary education institution recognised for this purpose by the University; or
have obtained an equivalent qualification; or
have provided satisfactory evidence of academic and professional attainment.
Applicants with some working experience will be preferred.
Applicants with a non-business degree, and those without a course in Marketing or Economics are required to pass a pre-entry bridging course prior to the start of this MSc Programme.
适宜学生
岭南大学开设的一年全日制「市场及国际企业理学硕士课程」（MScMIB），课程目标旨在培育一批商业领袖和专业人士，助他们在全球瞬息万变的市场和企业世界中运筹帷幄。
特点
1 - 消费者行为 - Consumer Behaviour
2 - 应用市场研究 - Applied Marketing Research
3 - 国际营销管理 - International Marketing Management
4 - 国际贸易与投资 - International Trade and Investment
5 - 咨询项目（年度课程） - Consulting Project (Year-course)
6 - 电子商务和社会媒体营销 - E-commerce and Social Media Marketing
7 - 服务营销和客户关系管理 - Services Marketing and Customer Relationship Management
8 - 创新和新产品的开发 - Innovation and New Product Development
9 - 综合营销传播 - Integrated Marketing Communications
10 - 销售和零售管理 - Sales and Retail Management
11 - 金融服务营销 - Financial Services Marketing
12 - 大数据营销 - Big Data Marketing
13 - 电子商务的采购和物流管理 - Purchasing and Logistics Management for eBusiness
14 - 战略管理 - Strategic Management
2 - 应用市场研究 - Applied Marketing Research
3 - 国际营销管理 - International Marketing Management
4 - 国际贸易与投资 - International Trade and Investment
5 - 咨询项目（年度课程） - Consulting Project (Year-course)
6 - 电子商务和社会媒体营销 - E-commerce and Social Media Marketing
7 - 服务营销和客户关系管理 - Services Marketing and Customer Relationship Management
8 - 创新和新产品的开发 - Innovation and New Product Development
9 - 综合营销传播 - Integrated Marketing Communications
10 - 销售和零售管理 - Sales and Retail Management
11 - 金融服务营销 - Financial Services Marketing
12 - 大数据营销 - Big Data Marketing
13 - 电子商务的采购和物流管理 - Purchasing and Logistics Management for eBusiness
14 - 战略管理 - Strategic Management
