MSSc in Corporate Communication

所属信息

所属院校
CUHK Faculty of Social Sciences
所属专业
PR(公共关系)

基本信息

项目时长
1年
学费估算
165000

申请截止日期

  • 秋季
  • 常规
    1.19
  • 其他

申请信息

IELTS要求

6.50

工作经验要求

加分项Preference will also be given to applicants with relevant professional experience.

Prerequisite

毕业于认可的大学并获得学士学位,通常是以不低于二等的荣誉成绩;或
毕业于认可的大学的荣誉课程,并获得学士学位,通常取得不低于 "B "的平均成绩;或
完成高等教育机构的学习课程,并获得相当于荣誉学位的专业或类似资格。
除了研究生院要求的一般资格外,较强的书面和口头表达能力将是优势。有相关专业经验的申请人也将被优先考虑。任何学科的申请者都可以申请。graduated from a recognized university and obtained a bachelor's degree, normally with honours not lower than Second Class; or
graduated from an honours programme of a recognized university with a bachelor's degree, normally achieving an average grade of not lower than "B"; or
completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.
In addition to the general qualifications required of by the Graduate School, strong written and verbal skills will be advantageous. Preference will also be given to applicants with relevant professional experience. Applicants from any discipline may apply.

适宜学生

这是一门授课课程,旨在使学生掌握在企业环境中促进有效沟通所需的广泛知识。它旨在提高个人在制定、实施和评估对公司成功至关重要的沟通战略方面的能力。

特点

1 - 公共关系运动和案例 - Public Relations Campaigns and Cases
2 - 应用传播研究 - Applied Communication Research
3 - 企业沟通 - Corporate Communication
4 - 人际沟通解决方案 - Interpersonal Communication Solutions
5 - 冲突解决 - Conflict Resolution
6 - 传播学专题研究I - Topical Studies in Communication I
7 - 传播学中的专题研究II - Topical Studies in Communication II
8 - 公共关系写作 - Public Relations Writing
9 - 投资者关系 - Investor Relations
10 - 媒体管理 - Media Management
11 - 危机管理 - Crisis Management
12 - 企业传播专题研究I - Topical Studies in Corporate Communication I
13 - 企业传播专题研究II - Topical Studies in Corporate Communication II
14 - 企业传播专题研究III - Topical Studies in Corporate Communication III
15 - 企业传播专题研究IV - Topical Studies in Corporate Communication IV
16 - 企业传播专题研究五 - Topical Studies in Corporate Communication V
17 - 大中华区的战略公共关系 - Strategic Public Relations in Greater China
18 - 跨文化环境中的沟通 - Communication in Intercultural Settings (offer by M.A. in Global Communication Programme of the School)
19 - 新闻理论和分析 - Journalism Theory and Analysis (offer by M.A. in Journalism Programme of the School)
20 - 公共关系和全球化 - Public Relations and Globalization (offer by M.A. in Global Communication Programme of the School)
21 - 广告专题研究I - Topical Studies in Advertising I (offer by M.S.Sc. in Advertising Programme of the School)
22 - 广告专题研究II - Topical Studies in Advertising II (offer by M.S.Sc. in Advertising Programme of the School)
23 - 新通讯技术:趋势和影响 - New Communication Technologies: Trends and Impacts (offer by M.Sc. in New Media Programme of
24 - 传播学专题研究III - the School)
25 - 传播学专题研究IV - Topical Studies in Communication III
26 - 综合传播活动的策略 - Topical Studies in Communication IV
27 - 消费者行为和受众分析 - Strategies for Integrated Communication Campaigns
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