MS in Marketing Science
所属信息
基本信息
项目时长
3 semesters项目学分
30学费估算
$2,144 /学分 约 $64,320申请人数
319录取人数
24录取比例
7%申请截止日期
-
其他
申请信息
托福/GRE Code
2141/6442GMAT Code
QF8-N6-52申请费
$100GPA要求
3.80
GMAT要求
723.00
GRE要求
324.00 Q:166.00 V:158.00
TOEFL要求
108.00
成绩单寄送要求
网申上传
成绩单邮寄地址
申请时不需要正式，录取后需要
推荐信要求
2
文书要求
In 500-1000 words please describe your reasons for pursuing the Master of Science in Marketing degree and your short-term and/or long-term career goals. In particular, discuss how you envision the degree will help you attain these goals. Please indicate which elective courses you plan to take during your course of study. As the MS program aims at building analytical skills for solving marketing problems, many MS students take electives primarily at the Business School. At times we encourage students to consider courses covering Economics, Engineering, Journalism, Psychology, Sociology, Statistics, etc. from outside schools as well. The academics page of our site outlines some relevant courses within the School and the University classes are listed here. Please consider the whole breadth of options that you will have at Columbia Business School and at the University as a whole as you write your essay.
文书思路建议
录取率只有5%项目，传说最难的哥大marketing
强调Quant能力：区别于普通的marketing专业，这个项目非常注重quant skills，官网写的是希望培养“Analytical Marketer”，所以在文书里就可以着重强调自己marketing经历里所展现出的数据分析等能力，或者是如何通过quant skills而进行了data-driven的market analysis，达到了怎样的效果
课程：Mkt Sci项目的多数课都是PhD或者MBA课程，而且选课非常灵活，文书prompt还专门问了 “Please indicate which elective courses you plan to take”。这里就需要多花些时间在官网，点开不同的课程介绍和syllabus看，也可以看看学生blog里写的课程相关的就读体验，找到自己真正感兴趣想上的课写在文书里
职业规划：官网2022 employment report里写的毕业生就业方向以tech, 快消奢侈品，金融，咨询，media等为主。和大多marketing专业不同的是，除了做市场营销，job position包括很多更与“analytics”相关的product manager/analyst, digital marketing analyst等。所以文书在写career goal的时候在本身自己的情况上稍微tailor，也就是讨好一下，给招生官展现出我真的非常需要通过你的项目的学习而实现自己的职业规划
面试
除了基本的behavioral question的准备之外，最重要的一点是要有很完善的想要进入这个项目的motivation和storyline
要准备可能会具体问到本科期间上过什么quant的课程
文书思路建议
录取率只有5%项目，传说最难的哥大marketing
强调Quant能力：区别于普通的marketing专业，这个项目非常注重quant skills，官网写的是希望培养“Analytical Marketer”，所以在文书里就可以着重强调自己marketing经历里所展现出的数据分析等能力，或者是如何通过quant skills而进行了data-driven的market analysis，达到了怎样的效果
课程：Mkt Sci项目的多数课都是PhD或者MBA课程，而且选课非常灵活，文书prompt还专门问了 “Please indicate which elective courses you plan to take”。这里就需要多花些时间在官网，点开不同的课程介绍和syllabus看，也可以看看学生blog里写的课程相关的就读体验，找到自己真正感兴趣想上的课写在文书里
职业规划：官网2022 employment report里写的毕业生就业方向以tech, 快消奢侈品，金融，咨询，media等为主。和大多marketing专业不同的是，除了做市场营销，job position包括很多更与“analytics”相关的product manager/analyst, digital marketing analyst等。所以文书在写career goal的时候在本身自己的情况上稍微tailor，也就是讨好一下，给招生官展现出我真的非常需要通过你的项目的学习而实现自己的职业规划
面试
除了基本的behavioral question的准备之外，最重要的一点是要有很完善的想要进入这个项目的motivation和storyline
要准备可能会具体问到本科期间上过什么quant的课程
Prerequisite
probability and/or statistics
linear algebra
Programming language, preferably Python or R.
All majors are encouraged to apply, especially those interested in STEM-related fields.
非常注重quant skills
linear algebra
Programming language, preferably Python or R.
All majors are encouraged to apply, especially those interested in STEM-related fields.
非常注重quant skills
申请材料
GRE/GMAT Required
面试要求：官网未提及有面试，但反馈有15 minutes 真人面试
物料清单：
An essay
Resume
Recommendations
Test Score
一个申请季只能申请商学院的一个项目
面试要求：官网未提及有面试，但反馈有15 minutes 真人面试
物料清单：
An essay
Resume
Recommendations
Test Score
一个申请季只能申请商学院的一个项目
适宜学生
课程专注于数据驱动的营销决策和分析，致力于培养锻炼学生分析能力，让学生能够未来供职于依赖市场分析的公司，如消费品公司，咨询公司，非赢利机构，政府部门等。
特点
Track分支：
可以二选一或者都上以下两个tracks, 完成后颁发证书：
Maketing Analytics Track
Digital Marketing Track
课程设置
需要完成最低30个学分，可以额外修读 6 个学分，且无需支付额外学费。
Core Classes
-Statistical Modeling and Decision Making (B9659; 1.5 credits)
-Python Programming for Data Science (B9661; 1.5 credits)
-Market Intelligence: The Art and the Science (B8656)
-Marketing Consulting Skills (B9657; 1.5 credits)
-Strategic Consumer Insights (B8607) or Behavioral Economics & Decision Making (B8619)
-Capstone Project (B9660)
Track CoreClasses
-Marketing Analytics Track:
-Advanced Marketing Analytics (B9106)
-Digital Marketing Track:
-Digital Marketing (B8680; 1.5 credits)
-Social Networks(B8628; 1.5 credits)
Elective Classes
The electives are divided into two categories: larketing and Analytics, Students must complete a minimumof six credits in each category. The specific electives for each category are listed below.
Marketing Electives (Six Credits)
Analytics Electives (Six Credits)
【Info sheets】
2023 Entering Class
Applications Received: 582
Applications Accepted: 38
Acceptance Rate: 6.5%
Entering Class Size: 27
Average Age: 23
Female: 20
Average GMAT Quantitative: 48
Average GMAT Verbal: 40
Average GMAT Total: 740
Average GRE Quantitative: 168
Average GRE Verbal: 162
Average TOEFL Total: 111
Average Undergrad GPA: 3.86
【Class Size】
资深教授小班授课：CBS的教授基本都是在行业有杰出贡献的，在他们朴实的外表下，可能都有几个成功exit的百万美金营收的公司；课程人数在20-80人之间，保证高质量小班教学
Class of 2023
Class Size：15
Acceptance Rate：5%
Average Years of Work Experience：0.6
Career Resources】
CBS定期举办系列讲座，会邀请到各类名企的CEO, Founder来分享自己的story以及行业未来趋势，比如NVIDIA CEO Jensen Huang, Paramount CEO Robert M. Bakish, 等等。
你还可以加入MBA学生的社团，每周都有各类活动带你了解行业最新动态，求职技巧，与校友们搭建人脉
优质校友资源：MSM 所有课程都是MBA/PHD level的，也就是说你的课友基本上都是有至少3年的大厂工作经验/光鲜的履历，或者是拥有过硬的学术背景。我每学期的小组成员都有来自麦肯锡，JP Morgan, Meta, Amazon etc.
职业发展方向
https://academics.business.columbia.edu/sites/academics/files-efs/imce-uploads/MSM/cmc-msm-emp-report-b_ADA.pdf
Past graduates have found full-time positions with leading traditional players such as Citibank, Nordstrom, Channel and Shiseido and emerging digital players such as Tencent, Uber Eats and Bytedance.
2023 Employers
Columbia Business School
Centrige.ai
Citic Securities
Decoded
Flix
Nagarro
NEHXT
Reima申
WriteSea
Select Job Titles
Associate Analyst
-Search Investment
Commercial Development Analyst
E-Commerce Analyst
International Equity Sales
Marketing Analyst
Marketing CommunicationsSpecialist
Research Assistant
Senior Marketing Manager
可以二选一或者都上以下两个tracks, 完成后颁发证书：
Maketing Analytics Track
Digital Marketing Track
课程设置
需要完成最低30个学分，可以额外修读 6 个学分，且无需支付额外学费。
Core Classes
-Statistical Modeling and Decision Making (B9659; 1.5 credits)
-Python Programming for Data Science (B9661; 1.5 credits)
-Market Intelligence: The Art and the Science (B8656)
-Marketing Consulting Skills (B9657; 1.5 credits)
-Strategic Consumer Insights (B8607) or Behavioral Economics & Decision Making (B8619)
-Capstone Project (B9660)
Track CoreClasses
-Marketing Analytics Track:
-Advanced Marketing Analytics (B9106)
-Digital Marketing Track:
-Digital Marketing (B8680; 1.5 credits)
-Social Networks(B8628; 1.5 credits)
Elective Classes
The electives are divided into two categories: larketing and Analytics, Students must complete a minimumof six credits in each category. The specific electives for each category are listed below.
Marketing Electives (Six Credits)
Analytics Electives (Six Credits)
【Info sheets】
2023 Entering Class
Applications Received: 582
Applications Accepted: 38
Acceptance Rate: 6.5%
Entering Class Size: 27
Average Age: 23
Female: 20
Average GMAT Quantitative: 48
Average GMAT Verbal: 40
Average GMAT Total: 740
Average GRE Quantitative: 168
Average GRE Verbal: 162
Average TOEFL Total: 111
Average Undergrad GPA: 3.86
【Class Size】
资深教授小班授课：CBS的教授基本都是在行业有杰出贡献的，在他们朴实的外表下，可能都有几个成功exit的百万美金营收的公司；课程人数在20-80人之间，保证高质量小班教学
Class of 2023
Class Size：15
Acceptance Rate：5%
Average Years of Work Experience：0.6
Career Resources】
CBS定期举办系列讲座，会邀请到各类名企的CEO, Founder来分享自己的story以及行业未来趋势，比如NVIDIA CEO Jensen Huang, Paramount CEO Robert M. Bakish, 等等。
你还可以加入MBA学生的社团，每周都有各类活动带你了解行业最新动态，求职技巧，与校友们搭建人脉
优质校友资源：MSM 所有课程都是MBA/PHD level的，也就是说你的课友基本上都是有至少3年的大厂工作经验/光鲜的履历，或者是拥有过硬的学术背景。我每学期的小组成员都有来自麦肯锡，JP Morgan, Meta, Amazon etc.
职业发展方向
https://academics.business.columbia.edu/sites/academics/files-efs/imce-uploads/MSM/cmc-msm-emp-report-b_ADA.pdf
Past graduates have found full-time positions with leading traditional players such as Citibank, Nordstrom, Channel and Shiseido and emerging digital players such as Tencent, Uber Eats and Bytedance.
2023 Employers
Columbia Business School
Centrige.ai
Citic Securities
Decoded
Flix
Nagarro
NEHXT
Reima申
WriteSea
Select Job Titles
Associate Analyst
-Search Investment
Commercial Development Analyst
E-Commerce Analyst
International Equity Sales
Marketing Analyst
Marketing CommunicationsSpecialist
Research Assistant
Senior Marketing Manager
