MS in Public Relations and Corporate Communication
基本信息
项目时长
18-24 months项目学分
42学费估算
$24,503/semester申请截止日期
-
秋季
-
早申请
2/1 (International students encouraged） -
Round1
5/1 -
Round2
8/1
-
其他
-
春季
9/15; 11/30
申请信息
托福/GRE Code
2556/2556【GRE Not Required】申请费
$80GPA要求
3.00
TOEFL要求
110.00
IELTS要求
8.00
成绩单寄送要求
网申上传
推荐信要求
2
文书要求
Two essay prompts in place of the standard personal statement.
Essay Prompt #1
Write an essay (no more than 500 words) to address the following prompt:
Why would you be a unique, positive addition to the MS in Public Relations and Corporate Communication cohort? What about your personality and future career plans makes you a good fit for admittance in our program?
为什么你会成为公共关系和企业传播硕士项目的一个独特、积极的补充？你的个性和未来的职业计划是什么使你很适合进入我们的项目？
Essay Prompt #2
Select which prompt your 350 word essay addresses: （选一个写就行）
In your opinion, what skills do you think public relations professionals need to be successful in the field today and why? 在你看来，你认为公共关系职业人需要什么技能才能在今天的领域里取得成功，为什么？
Why is public relations such an important part of today's marketing mix? 为什么公共关系在今天的营销组合中是如此重要的一部分？
What is your understanding of public relations? How will this program help deepen and expand your current perspective? 你对公共关系的理解是什么？这个项目将如何帮助加深和扩展你目前的观点？
文书思路建议
Essay 1中主要写个人的背景和个人的职业规划是如何适配该项目的培养目标的；Essay2可以选择一个Essay questions叙述，主要考察对于公共关系领域和公共关系从业者的理解。
Essay Prompt #1
Write an essay (no more than 500 words) to address the following prompt:
Why would you be a unique, positive addition to the MS in Public Relations and Corporate Communication cohort? What about your personality and future career plans makes you a good fit for admittance in our program?
为什么你会成为公共关系和企业传播硕士项目的一个独特、积极的补充？你的个性和未来的职业计划是什么使你很适合进入我们的项目？
Essay Prompt #2
Select which prompt your 350 word essay addresses: （选一个写就行）
In your opinion, what skills do you think public relations professionals need to be successful in the field today and why? 在你看来，你认为公共关系职业人需要什么技能才能在今天的领域里取得成功，为什么？
Why is public relations such an important part of today's marketing mix? 为什么公共关系在今天的营销组合中是如此重要的一部分？
What is your understanding of public relations? How will this program help deepen and expand your current perspective? 你对公共关系的理解是什么？这个项目将如何帮助加深和扩展你目前的观点？
文书思路建议
Essay 1中主要写个人的背景和个人的职业规划是如何适配该项目的培养目标的；Essay2可以选择一个Essay questions叙述，主要考察对于公共关系领域和公共关系从业者的理解。
Prerequisite
没有前置课要求
申请材料
Online application form
$150 application fee
College/university transcripts
Two recommendations
Resume
Two essay prompts
International Student：
TOEFL/IELTS
Pearson VEPT
International transcript evaluation
Transcripts (PDF) + International transcript evaluation (WES)
https://www.sps.nyu.edu/homepage/admissions/admissions-criteria-and-deadlines/general-graduate-admissions-criteria.html
TOEFL 110 | IELTS 8.0
Waivers are reviewed on a case-by-case basis. A TOEFL or IELTS waiver may be requested for the following:
- If an official letter is submitted by the institution stating all classes were conducted in English. 英文授课证明
- If it is stated on the academic transcript or school website that all classes are conducted in English. 成绩单上注明
- If a graduate degree was conducted in English or the institution is in a country where English is the only primary language. 英语国家硕士
- If the applicant completed 3 years of undergraduate studies at an institution where English is the medium of instruction and 1 year at their international institution. 3+1
GRE Not Required (网申无处提交）
面试形式：
- Kira Talent Online Video Assessment
We’re excited to be able to get to know more about you through this medium. During the online assessment you will be asked a series of questions, given prep time, and a set amount of time to respond. It should only take 20 to 30 minutes to complete and can be done on your own time.
To complete this requirement, you will need a desktop or laptop computer with a functioning webcam, microphone, and internet connection. The system allows for unlimited practice sessions but once you start the formal interview questions, you only get one chance. This allows us to capture your candid responses.
$150 application fee
College/university transcripts
Two recommendations
Resume
Two essay prompts
International Student：
TOEFL/IELTS
Pearson VEPT
International transcript evaluation
Transcripts (PDF) + International transcript evaluation (WES)
https://www.sps.nyu.edu/homepage/admissions/admissions-criteria-and-deadlines/general-graduate-admissions-criteria.html
TOEFL 110 | IELTS 8.0
Waivers are reviewed on a case-by-case basis. A TOEFL or IELTS waiver may be requested for the following:
- If an official letter is submitted by the institution stating all classes were conducted in English. 英文授课证明
- If it is stated on the academic transcript or school website that all classes are conducted in English. 成绩单上注明
- If a graduate degree was conducted in English or the institution is in a country where English is the only primary language. 英语国家硕士
- If the applicant completed 3 years of undergraduate studies at an institution where English is the medium of instruction and 1 year at their international institution. 3+1
GRE Not Required (网申无处提交）
面试形式：
- Kira Talent Online Video Assessment
We’re excited to be able to get to know more about you through this medium. During the online assessment you will be asked a series of questions, given prep time, and a set amount of time to respond. It should only take 20 to 30 minutes to complete and can be done on your own time.
To complete this requirement, you will need a desktop or laptop computer with a functioning webcam, microphone, and internet connection. The system allows for unlimited practice sessions but once you start the formal interview questions, you only get one chance. This allows us to capture your candid responses.
适宜学生
该专业处于市场营销领域和公共关系领域的交叉点，着重磨练写作和沟通技巧。
特点及课程设置
NYU的公共关系与企业传媒与普通的公关专业有些不同，普通的公关专业一般所学的课程都比较泛，面面俱全，但相反NYU的这个专业有两个二级的专业细分方向，分别是public relations management和corporate and organizational communications。顾名思议，前者是针对企业外部的公共关系管理，而后者是针对企业内部的公关管理。专业里面设置有8门核心的课程，例如新闻媒介关系管理，公共关系写作，市场营销策略与危机处理策略等，其中也包括一些基础课程，例如公关理论与发展史，公关法律法规等。如果你本科已经是公关专业，已经学了很多有关公关的基础课程而希望在研究生阶段可以就某一研究领域深造的话，NYU的公共关系与企业传媒是值得考虑的。
- Can be completed in as little as 18 months
- 深入研究公司、非营利组织、教育机构、政府或非政府组织或公共关系机构进行实习
Track分支
CORE REQUIREMENTS
The degree is a 42-credit program consisting of a required set of core courses (21 credits) and the selected concentration (21 credits).
Core Curriculum
Students are required to take all of the following courses.
PRCC1-GC1010 Communications Ethics, Law & Regulation: 3 credits
PRCC1-GC1020 Public Relations Writing Seminar I: 3 credits
PRCC1-GC1030 Public Relations Writing Seminar II: 3 credits
PRCC1-GC1070 Social Media for Public Relations Professionals: 3 credits
PRCC1-GC1080 Practicum: 3 credits
PRCC1-GC1900 Research Process & Methodology: 3 credits
PRCC1-GC4000 Capstone: 3 credits
Public Relations Management 公共关系管理
侧重于媒体关系管理、与业务相关的公共关系技能以及公共关系活动的规划和执行
REQUIREMENTS
Concentration: Public Relations Management (Required)
Students are required to take the following courses.
PRCC1-GC1000 Theory, History & Practice of Public Relations: 3 credits
PRCC1-GC1040 Managing Media Relations: 3 credits
PRCC1-GC1050 Critical Business Skills for PR Professionals: 3 credits
PRCC1-GC1060 Strategic Communication: Thinking, Planning, and Execution: 3 credits
Concentration: Public Relations Management (Electives)
Students select three of the following courses or two of the following courses and one course from the corporate and organizational communication concentration.
PRCC1-GC2200 Public Relations Consulting: 3 credits
PRCC1-GC2210 Public Relations in Non-Profit Organizations: 3 credits
PRCC1-GC2220 Public Relations Specialties: 3 credits
PRCC1-GC2230 Integrated Marketing: 3 credits
PRCC1-GC2240 Global Relations and Intercultural Communications: 3 credits
Optional Courses
PRCC1-GC4010 Experiential Learning: 3 credits
PRCC1-GC3901 Internship: 3 credits
PRCC1-GC3100 Special Topics: 3 credits
Corporate and Organizational Communication 企业和组织传播
将学习在组织职能部门之间清晰有效地进行沟通，同时更深入地了解战略业务沟通、企业问责制，以及如何制定和执行支持公司或组织的目标和目的的沟通计划。
REQUIREMENTS
Concentration: Corporate and Organizational Communication (Required)
Students are required to take the following courses.
PRCC1-GC1000 Theory, History & Practice of Public Relations: 3 credits
PRCC1-GC1040 Managing Media Relations: 3 credits
PRCC1-GC1050 Critical Business Skills for PR Professionals: 3 credits
PRCC1-GC1060 Strategic Communication: Thinking, Planning, and Execution: 3 credits
Concentration: Corporate and Organizational Communication (Electives)
Students select three of the following courses or two of the following courses and one course from the public relations management concentration above.
PRCC1-GC2100 Public Affairs: Public Opinion & Issues Management: 3 credits
PRCC1-GC2110 Building Publics: Employee & Other Constituencies: 3 credits
PRCC1-GC2120 Investor Relations: 3 credits
PRCC1-GC2130 Community Relations & Advocacy Communications: 3 credits
PRCC1-GC2140 Government Affairs: 3 credits
PRCC1-GC2150 Crisis Communication: 3 credits
PRCC1-GC2160 Reputation Management: 3 credits
Optional Courses
PRCC1-GC4010 Experiential Learning: 3 credits
PRCC1-GC3901 Internship: 3 credits
PRCC1-GC3100 Special Topics: 3 credits
Info sheets【class size】
https://www.sps.nyu.edu/homepage/careers/career-success.html#Graduate1
93.3% employed within 6 months of graduation
91.4% secured their positions before or within 6 months of graduation
职业发展方向
Graduates of our MS Public Relations and Corporate Communication degree work in a broad range of organizations — including start-ups and technology-driven companies, established consumer brands, communications and PR agencies, non-profit or charitable groups, and government or trade associations, Our graduates enter the field with positions like Account Executive, PR Coordinator, Media Relations Manager, Social Media Manager, Manager Corporate Communications etc. and our alumni hold positions like Senior Vice President in the agency world and Global Head of Communications within a brand.
我们的公共关系和企业传播硕士学位的毕业生在广泛的组织中工作--包括初创公司和技术驱动的公司、成熟的消费者品牌、传播和公关机构、非营利或慈善团体以及政府或贸易协会，我们的毕业生进入该领域的职位包括客户经理、公关协调员、媒体关系经理、社会媒体经理、企业传播经理等，我们的校友在机构界担任高级副总裁和品牌内的全球传播主管等职位。
Internships and Job Opportunities
Through the Division of Programs in Business and the NYU Wasserman Center for Career Development at NYU SPS, MS in Public Relations and Corporate Communication students can complete internships that often evolve into permanent positions. In fact, over the last two years, 93.5% of our students reported being employed within six months of graduation. Alumni of the program secure job opportunities across a wide range of companies including:
Allegravita
AmeriChina Group
AZIONE
Blackrock
Burson, Cohn & Wolfe
China Institute
Edelman
Finn Partners
FleishmanHillard
Ketchum
Lululemon
Major League Baseball
MediaMorphosis
Michael Kors
Makeblock Co.
MSNBC
MSLGROUP
Penguin Random House
SAP
Tekomsel
United Nations
Weber Shandwick
W2O Group
YY Inc.
ZTE Corporation
- Can be completed in as little as 18 months
- 深入研究公司、非营利组织、教育机构、政府或非政府组织或公共关系机构进行实习
Track分支
CORE REQUIREMENTS
The degree is a 42-credit program consisting of a required set of core courses (21 credits) and the selected concentration (21 credits).
Core Curriculum
Students are required to take all of the following courses.
PRCC1-GC1010 Communications Ethics, Law & Regulation: 3 credits
PRCC1-GC1020 Public Relations Writing Seminar I: 3 credits
PRCC1-GC1030 Public Relations Writing Seminar II: 3 credits
PRCC1-GC1070 Social Media for Public Relations Professionals: 3 credits
PRCC1-GC1080 Practicum: 3 credits
PRCC1-GC1900 Research Process & Methodology: 3 credits
PRCC1-GC4000 Capstone: 3 credits
Public Relations Management 公共关系管理
侧重于媒体关系管理、与业务相关的公共关系技能以及公共关系活动的规划和执行
REQUIREMENTS
Concentration: Public Relations Management (Required)
Students are required to take the following courses.
PRCC1-GC1000 Theory, History & Practice of Public Relations: 3 credits
PRCC1-GC1040 Managing Media Relations: 3 credits
PRCC1-GC1050 Critical Business Skills for PR Professionals: 3 credits
PRCC1-GC1060 Strategic Communication: Thinking, Planning, and Execution: 3 credits
Concentration: Public Relations Management (Electives)
Students select three of the following courses or two of the following courses and one course from the corporate and organizational communication concentration.
PRCC1-GC2200 Public Relations Consulting: 3 credits
PRCC1-GC2210 Public Relations in Non-Profit Organizations: 3 credits
PRCC1-GC2220 Public Relations Specialties: 3 credits
PRCC1-GC2230 Integrated Marketing: 3 credits
PRCC1-GC2240 Global Relations and Intercultural Communications: 3 credits
Optional Courses
PRCC1-GC4010 Experiential Learning: 3 credits
PRCC1-GC3901 Internship: 3 credits
PRCC1-GC3100 Special Topics: 3 credits
Corporate and Organizational Communication 企业和组织传播
将学习在组织职能部门之间清晰有效地进行沟通，同时更深入地了解战略业务沟通、企业问责制，以及如何制定和执行支持公司或组织的目标和目的的沟通计划。
REQUIREMENTS
Concentration: Corporate and Organizational Communication (Required)
Students are required to take the following courses.
PRCC1-GC1000 Theory, History & Practice of Public Relations: 3 credits
PRCC1-GC1040 Managing Media Relations: 3 credits
PRCC1-GC1050 Critical Business Skills for PR Professionals: 3 credits
PRCC1-GC1060 Strategic Communication: Thinking, Planning, and Execution: 3 credits
Concentration: Corporate and Organizational Communication (Electives)
Students select three of the following courses or two of the following courses and one course from the public relations management concentration above.
PRCC1-GC2100 Public Affairs: Public Opinion & Issues Management: 3 credits
PRCC1-GC2110 Building Publics: Employee & Other Constituencies: 3 credits
PRCC1-GC2120 Investor Relations: 3 credits
PRCC1-GC2130 Community Relations & Advocacy Communications: 3 credits
PRCC1-GC2140 Government Affairs: 3 credits
PRCC1-GC2150 Crisis Communication: 3 credits
PRCC1-GC2160 Reputation Management: 3 credits
Optional Courses
PRCC1-GC4010 Experiential Learning: 3 credits
PRCC1-GC3901 Internship: 3 credits
PRCC1-GC3100 Special Topics: 3 credits
Info sheets【class size】
https://www.sps.nyu.edu/homepage/careers/career-success.html#Graduate1
93.3% employed within 6 months of graduation
91.4% secured their positions before or within 6 months of graduation
职业发展方向
Graduates of our MS Public Relations and Corporate Communication degree work in a broad range of organizations — including start-ups and technology-driven companies, established consumer brands, communications and PR agencies, non-profit or charitable groups, and government or trade associations, Our graduates enter the field with positions like Account Executive, PR Coordinator, Media Relations Manager, Social Media Manager, Manager Corporate Communications etc. and our alumni hold positions like Senior Vice President in the agency world and Global Head of Communications within a brand.
我们的公共关系和企业传播硕士学位的毕业生在广泛的组织中工作--包括初创公司和技术驱动的公司、成熟的消费者品牌、传播和公关机构、非营利或慈善团体以及政府或贸易协会，我们的毕业生进入该领域的职位包括客户经理、公关协调员、媒体关系经理、社会媒体经理、企业传播经理等，我们的校友在机构界担任高级副总裁和品牌内的全球传播主管等职位。
Internships and Job Opportunities
Through the Division of Programs in Business and the NYU Wasserman Center for Career Development at NYU SPS, MS in Public Relations and Corporate Communication students can complete internships that often evolve into permanent positions. In fact, over the last two years, 93.5% of our students reported being employed within six months of graduation. Alumni of the program secure job opportunities across a wide range of companies including:
Allegravita
AmeriChina Group
AZIONE
Blackrock
Burson, Cohn & Wolfe
China Institute
Edelman
Finn Partners
FleishmanHillard
Ketchum
Lululemon
Major League Baseball
MediaMorphosis
Michael Kors
Makeblock Co.
MSNBC
MSLGROUP
Penguin Random House
SAP
Tekomsel
United Nations
Weber Shandwick
W2O Group
YY Inc.
ZTE Corporation
