Master of Science in Marketing
所属信息
基本信息
项目时长
1年学费估算
360000申请截止日期
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秋季
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常规
3.14
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其他
申请信息
IELTS要求
6.00 L:5.50 R:5.50 S:5.50
W:5.50
工作经验要求
官网没有明确说明
Prerequisite
要想获得营销学硕士课程的入学资格，候选人必须：
持有认可的学位或同等学历
GMAT/GRE成绩不是必须的，但良好的GMAT/GRE成绩会得到有利的考虑。
对于市场营销硕士课程，对申请人的本科学习领域没有具体要求。欢迎来自不同领域的申请人申请。To be eligible for admission to the Master of Science in Marketing Programme, a candidate must:
Hold a recognised degree or equivalent;
GMAT/GRE scores are not required, but a good GMAT/GRE score will be favourably considered and can be helpful for marginal cases.
For the Master of Science in Marketing programme, there is no specified requirement on the field of applicants’ undergraduate studies. Applicants from different fields are welcome to apply.
持有认可的学位或同等学历
GMAT/GRE成绩不是必须的，但良好的GMAT/GRE成绩会得到有利的考虑。
对于市场营销硕士课程，对申请人的本科学习领域没有具体要求。欢迎来自不同领域的申请人申请。To be eligible for admission to the Master of Science in Marketing Programme, a candidate must:
Hold a recognised degree or equivalent;
GMAT/GRE scores are not required, but a good GMAT/GRE score will be favourably considered and can be helpful for marginal cases.
For the Master of Science in Marketing programme, there is no specified requirement on the field of applicants’ undergraduate studies. Applicants from different fields are welcome to apply.
适宜学生
香港大学商学院的营销学硕士课程将传统的营销理念和策略与最新的数字分析相结合。该课程提供全面的课程，结合了市场营销的见解、分析工具和决策框架，学生将学习全球顶级公司以及香港、中国大陆和其他地区的本地公司的最佳做法。
特点
1 - 营销管理 - Marketing Management
2 - 消费者洞察 - Consumer Insights
3 - 应用营销研究与指标 - Applied Marketing Research and Metrics
4 - 数字营销 - Digital Marketing
5 - 广告与整合营销传播 - Advertising and Integrated Marketing Communication
6 - 算法、大数据和在线市场 - Algorithms, Big Data and Online Marketplaces
7 - 大数据消费者分析 - Big Data Consumer Analytics
8 - 品牌战略 - Branding Strategy
9 - 商业模拟 - Business Simulation
10 - 客户管理 - Customer Management
11 - 企业家营销 - Entrepreneurial Marketing
12 - ESG 和社会影响营销 - ESG and Marketing for Social Impact
13 - 市场营销中的基础定量技能 - Foundational Quantitative Skills in Marketing
14 - 全球市场营销 - Global Marketing
15 - 国际商业环境 - International Business Environment
16 - 国际实地考察 - International Study Field Trip
17 - 平台商业模式与共享经济 - Platform Business Models and the Sharing Economy
18 - 定价策略与战术 - Pricing Strategies and Tactics
19 - 服务营销与管理 - Service Marketing and Management
20 - 零售银行和消费金融领域的技术创新 - Technology Innovations in Retail Banking and Consumer Finance
21 - 营销战略模拟 - Marketing Strategy Simulation
2 - 消费者洞察 - Consumer Insights
3 - 应用营销研究与指标 - Applied Marketing Research and Metrics
4 - 数字营销 - Digital Marketing
5 - 广告与整合营销传播 - Advertising and Integrated Marketing Communication
6 - 算法、大数据和在线市场 - Algorithms, Big Data and Online Marketplaces
7 - 大数据消费者分析 - Big Data Consumer Analytics
8 - 品牌战略 - Branding Strategy
9 - 商业模拟 - Business Simulation
10 - 客户管理 - Customer Management
11 - 企业家营销 - Entrepreneurial Marketing
12 - ESG 和社会影响营销 - ESG and Marketing for Social Impact
13 - 市场营销中的基础定量技能 - Foundational Quantitative Skills in Marketing
14 - 全球市场营销 - Global Marketing
15 - 国际商业环境 - International Business Environment
16 - 国际实地考察 - International Study Field Trip
17 - 平台商业模式与共享经济 - Platform Business Models and the Sharing Economy
18 - 定价策略与战术 - Pricing Strategies and Tactics
19 - 服务营销与管理 - Service Marketing and Management
20 - 零售银行和消费金融领域的技术创新 - Technology Innovations in Retail Banking and Consumer Finance
21 - 营销战略模拟 - Marketing Strategy Simulation
