MSSc in Advertising
所属信息
基本信息
项目时长
1年学费估算
162000申请截止日期
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秋季
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常规
1.19
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其他
申请信息
IELTS要求
6.50
工作经验要求
官网没有明确说明
Prerequisite
毕业于认可的大学并获得学士学位，通常是以不低于二等的荣誉成绩；或
毕业于认可的大学的荣誉课程，并获得学士学位，通常取得不低于 "B "的平均成绩；或
完成高等教育机构的学习课程，并获得相当于荣誉学位的专业或类似资格。graduated from a recognized university and obtained a bachelor's degree, normally with honours not lower than Second Class; or
graduated from an honours programme of a recognized university with a bachelor's degree, normally achieving an average grade of not lower than "B"; or
completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.
毕业于认可的大学的荣誉课程，并获得学士学位，通常取得不低于 "B "的平均成绩；或
完成高等教育机构的学习课程，并获得相当于荣誉学位的专业或类似资格。graduated from a recognized university and obtained a bachelor's degree, normally with honours not lower than Second Class; or
graduated from an honours programme of a recognized university with a bachelor's degree, normally achieving an average grade of not lower than "B"; or
completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.
适宜学生
广告学硕士是一个为期一年的全日制或两年的非全日制授课课程，旨在为香港的广告和营销传播业培养更高水平的专业人才。该课程旨在帮助学生获得战略、创新、管理、创意和分析技能，这些技能是策划、整合和实施成功的广告和营销传播活动的从业人员所需要的。
特点及课程设置
1 - 应用传播研究 - Applied Communication Research
2 - 广告和传播的理论 - Theories in Advertising and Communication
3 - 创意作品：鉴赏与策略 - Creative Works: Appreciation and Strategy
4 - 广告中的法律和道德问题 - Legal and Ethical Aspects in Advertising
5 - 客户规划和广告管理 - Account Planning and Advertising Management
6 - 新媒体广告 - New Media Advertising
7 - 传播学专题研究I - Topical Studies in Communication I
8 - 传播中的专题研究I - Topical Studies in Communication Il
9 - 公共关系写作 - Public Relations Writing
10 - 媒体管理 - Media Management
11 - 大中华区的战略公共关系 - Strategic Public Relations in Greater China
12 - 公共关系与全球化 - Public Relations and Globalization
13 - 创意数字媒体制作 - Creative Digital Media Production
14 - 应用广告文案写作 - Applied Advertising Copywriting
15 - 广告专题研究I - Topical Studies in Advertising I
16 - 广告专题研究I - Topical Studies in Advertising Il
17 - 高级广告艺术指导 - Advanced Advertising Art Direction
18 - 传播学专题研究III - Topical Studies in Communication III
19 - 传播学专题研究IV - Topical Studies in Communication IV
20 - 综合传播活动的策略 - Strategies for Integrated Communication Campaigns
21 - 渠道规划和绩效媒体消费者行为和受众分析 - Channel Planning and Performance Media Consumer Behavior and Audience Analysis
2 - 广告和传播的理论 - Theories in Advertising and Communication
3 - 创意作品：鉴赏与策略 - Creative Works: Appreciation and Strategy
4 - 广告中的法律和道德问题 - Legal and Ethical Aspects in Advertising
5 - 客户规划和广告管理 - Account Planning and Advertising Management
6 - 新媒体广告 - New Media Advertising
7 - 传播学专题研究I - Topical Studies in Communication I
8 - 传播中的专题研究I - Topical Studies in Communication Il
9 - 公共关系写作 - Public Relations Writing
10 - 媒体管理 - Media Management
11 - 大中华区的战略公共关系 - Strategic Public Relations in Greater China
12 - 公共关系与全球化 - Public Relations and Globalization
13 - 创意数字媒体制作 - Creative Digital Media Production
14 - 应用广告文案写作 - Applied Advertising Copywriting
15 - 广告专题研究I - Topical Studies in Advertising I
16 - 广告专题研究I - Topical Studies in Advertising Il
17 - 高级广告艺术指导 - Advanced Advertising Art Direction
18 - 传播学专题研究III - Topical Studies in Communication III
19 - 传播学专题研究IV - Topical Studies in Communication IV
20 - 综合传播活动的策略 - Strategies for Integrated Communication Campaigns
21 - 渠道规划和绩效媒体消费者行为和受众分析 - Channel Planning and Performance Media Consumer Behavior and Audience Analysis
