MS in Marketing
所属信息
基本信息
项目时长
1 year项目学分
36 credits学费估算
$74,500申请截止日期
-
秋季
-
Round1
10/26 -
Round2
1/4 -
Round3
3/22
-
其他
申请信息
托福/GRE Code
0834/0834; MyBest scoreGMAT Code
KGB-B0-98申请费
$100TOEFL要求
100.00
IELTS要求
7.00
成绩单寄送要求
网申上传/电子寄送/需第三方认证
成绩单邮寄地址
Johns Hopkins Carey Business School Office of Admissions 100 International Drive Baltimore, MD 21202; carey.admissions.transcripts@jhu.edu
推荐信要求
1 (Professional; Read up to 2)
文书要求
First Required Essay (300-500 words)
Please respond to the following required essay prompt:
1. Grounded in the Johns Hopkins’ legacy of excellence and research, we aren’t limited by tradition. We’re inspired by it. At Johns Hopkins Carey Business School, we shape business leaders who seize opportunity, inspire change, and create lasting value.
How is your future industry evolving and in what ways do you hope to inspire change and create lasting value?
Second Required Essay - please respond to one of the following prompts (300-500 words):
Choose one of the following:
1. Describe a time in your personal or professional life when you experienced a setback or failure. How did you react during the situation and what did you learn from the experience2?
2. Discuss a turning point in your life -- an accomplishment, event, or other critical moment – that helped you understand yourself or the world around you in new ways.
3. At Johns Hopkins University, we have the common goal of improving the lives of others. Johns Hopkins graduates work to improve society in different ways, from taking on the world’s biggest challenges to transforming their local communities. Describe one way in which you have already contributed to one of your communities (family, school, neighborhood, work place) beyond the expected.
文书思路建议
Essay1 建议申请老师跟学生采集行业相关的兴趣点或者对行业某一方向的看法作为基础给文书老师撰写，建议写行业未来发展务必不要太大太空，可着手一个学生的兴趣点或者某一方面或新兴的结合领域去写会比较好，第二部分结合学生背景撰写个人优势、对行业内部能够胜任的岗位、以及个人行业内职业规划都可以，建议写的详细且落到实际岗位更有真实性。
Essay2 建议选failure或者turningpoint，不要选diversity，学生较少有diversity背景（一般指LGBTQ或者colored）。failure选题学生较少能写出真的比较出彩，如果要写务必写带给学生的思想或者某一方面的改变或者汲取的经验，体现学生的思考。Turningpoint大多会写accomplishment，可以写学生付出的不同于常人的努力或过程中如何克服困难，进行一定的Personality Trait塑造。 Turningpoint主要突出motivation如何发现这个行业会成为未来你要进入的行业这个议题，也需要突出学生的看法和想法。总之，这个SOP需要突出的是学生对世界、行业、事情方面的看法和思考，建议不要像普通SOP一样分段罗列经历。
Please respond to the following required essay prompt:
1. Grounded in the Johns Hopkins’ legacy of excellence and research, we aren’t limited by tradition. We’re inspired by it. At Johns Hopkins Carey Business School, we shape business leaders who seize opportunity, inspire change, and create lasting value.
How is your future industry evolving and in what ways do you hope to inspire change and create lasting value?
Second Required Essay - please respond to one of the following prompts (300-500 words):
Choose one of the following:
1. Describe a time in your personal or professional life when you experienced a setback or failure. How did you react during the situation and what did you learn from the experience2?
2. Discuss a turning point in your life -- an accomplishment, event, or other critical moment – that helped you understand yourself or the world around you in new ways.
3. At Johns Hopkins University, we have the common goal of improving the lives of others. Johns Hopkins graduates work to improve society in different ways, from taking on the world’s biggest challenges to transforming their local communities. Describe one way in which you have already contributed to one of your communities (family, school, neighborhood, work place) beyond the expected.
文书思路建议
Essay1 建议申请老师跟学生采集行业相关的兴趣点或者对行业某一方向的看法作为基础给文书老师撰写，建议写行业未来发展务必不要太大太空，可着手一个学生的兴趣点或者某一方面或新兴的结合领域去写会比较好，第二部分结合学生背景撰写个人优势、对行业内部能够胜任的岗位、以及个人行业内职业规划都可以，建议写的详细且落到实际岗位更有真实性。
Essay2 建议选failure或者turningpoint，不要选diversity，学生较少有diversity背景（一般指LGBTQ或者colored）。failure选题学生较少能写出真的比较出彩，如果要写务必写带给学生的思想或者某一方面的改变或者汲取的经验，体现学生的思考。Turningpoint大多会写accomplishment，可以写学生付出的不同于常人的努力或过程中如何克服困难，进行一定的Personality Trait塑造。 Turningpoint主要突出motivation如何发现这个行业会成为未来你要进入的行业这个议题，也需要突出学生的看法和想法。总之，这个SOP需要突出的是学生对世界、行业、事情方面的看法和思考，建议不要像普通SOP一样分段罗列经历。
Prerequisite
商科，传媒 录取来看 海本3.5+ G330+
申请材料
Transcripts：美本电子邮寄/邮寄，非美本WES
Work history
Resume
Two Essays
One letter of recommendation
语言要求：100 on the TOEFL internet-based test; 7 on IELTS 70 PTE; GRE/GMAT Required(optional for U.S. citizens)
面试形式：机器面试Kira
kira提前开，交了才能交网申
Work history
Resume
Two Essays
One letter of recommendation
语言要求：100 on the TOEFL internet-based test; 7 on IELTS 70 PTE; GRE/GMAT Required(optional for U.S. citizens)
面试形式：机器面试Kira
kira提前开，交了才能交网申
适宜学生
开发技能和数据使用，以更深入地了解市场、细化市场概况，并根据实时客户反馈制定有针对性的客户体验策略。
让学生做好准备，以满足对了解数字经济、全球和初创环境的有能力和自信的营销专业人士的需求。
为学生提供概念和理论，以发展知识、经验和多才多艺，成为企业、非营利组织或政府营销领域的领导者
让学生做好准备，以满足对了解数字经济、全球和初创环境的有能力和自信的营销专业人士的需求。
为学生提供概念和理论，以发展知识、经验和多才多艺，成为企业、非营利组织或政府营销领域的领导者
特点
Includes a STEM-designated Marketing Analytics concentration, that offers an Optional Practical Training STEM Extension benefit
课程设置：
https://carey.jhu.edu/programs/master-science-programs/ms-marketing-full-time
Required courses
分成商业基础课和核心课，商业基础课包含BA，Mkt方向基础课，核心课程内容比较广泛，涵盖marketing的方方面面， 比如消费者、顾客、社交媒体方向的分析，数据分析的内容，以及定价相关内容，多偏向于市场分析内容。需要注意的是，课程上设置了统计、建模、数据分析等内容。通过与数据分析有关的课程，学生可以掌握一门软件技术，如R，SQL，SPSS，Excel等，这些技能可以帮学生更好的实践于市场营销课程的数据收集和分析，趋势预测，并其进行案例分析。
总的算下来，文理设置比较合理，既有数据分析课程也有消费者心理学等课程，文理课程占比大概是50%/50%，各门课相辅相成，可以帮学生形成系统的知识框架。
Business foundations (8 credits)
Functional core (16 credits)
Electives
选修课的方向包含Finance, CRM, Business Law, Comm,以及一些mkt方向的课，帮助学生更好的分析市场，竞争对手，行业信息。
Curriculum
Business Foundations (8 credits)
Business Analytics
Business Leadership and Human Values
Marketing Management
Statistical Analysis
Functional Core (16 credits)
Consumer Behavior
Customer Analytics
Data Analytics
Marketing Research
Marketing Strategy
Pricing Analysis
Social Media Analytics
Strategic Market Intelligence
Electives (12 credits) Choose 6 courses:
Accounting and Financial Reporting
Advanced Behavioral Marketing
Branding and Marketing Communications
Business Communication
Business Law
Business-to-Business Marketing and Channel Strategy
Customer Relationship Management
Designing Experiments
Integrated Digital Marketing
New Product Development
Retail Analytics
Sales Force Management
【Info Sheets】
Learn about our class profile*
689 average GMAT score
39 percent male / 61 percent female
3.51 average undergraduate GPA
0.6 average years of full-time work experience
13 percent of students from the U.S
职业发展方向
Titles (sample):
Account Supervisor
Board Development Specialist
Business Development
Data Analyst
Digital Marketing Manager
Marketing Director
Marketing Manager
Product Manager
Research Analyst
Sales and Marketing Executive
Senior Product Manager
Accepted offers by industry:
21% Accounting Services
14% Consulting
12% Healthcare
8% Media/Entertainment
25% Other
7% Government
7% Real Estate
6% CPG
Companies (sample):
Baltimore Jazz Alliance
Bloomberg
Children’s Hospital of Philadelphia
IBM
Johnson & Johnson
Kraft Heinz
Lenovo
L’Oreal
MARS
Medifast
Nestle
Proctor & Gamble (P&G)
Tiffany & Co.
Unilever
World Financial Group
Accepted offers by function:
33% Finance
13% General Management
12% Business/Data Analytics
12% Marketing/Sales
10% Consulting
9% Accounting
6% Other
2% IT
2% Operations/Logistics
https://carey.jhu.edu/career-development/employment-statistics/master-science-marketing
课程设置：
https://carey.jhu.edu/programs/master-science-programs/ms-marketing-full-time
Required courses
分成商业基础课和核心课，商业基础课包含BA，Mkt方向基础课，核心课程内容比较广泛，涵盖marketing的方方面面， 比如消费者、顾客、社交媒体方向的分析，数据分析的内容，以及定价相关内容，多偏向于市场分析内容。需要注意的是，课程上设置了统计、建模、数据分析等内容。通过与数据分析有关的课程，学生可以掌握一门软件技术，如R，SQL，SPSS，Excel等，这些技能可以帮学生更好的实践于市场营销课程的数据收集和分析，趋势预测，并其进行案例分析。
总的算下来，文理设置比较合理，既有数据分析课程也有消费者心理学等课程，文理课程占比大概是50%/50%，各门课相辅相成，可以帮学生形成系统的知识框架。
Business foundations (8 credits)
Functional core (16 credits)
Electives
选修课的方向包含Finance, CRM, Business Law, Comm,以及一些mkt方向的课，帮助学生更好的分析市场，竞争对手，行业信息。
Curriculum
Business Foundations (8 credits)
Business Analytics
Business Leadership and Human Values
Marketing Management
Statistical Analysis
Functional Core (16 credits)
Consumer Behavior
Customer Analytics
Data Analytics
Marketing Research
Marketing Strategy
Pricing Analysis
Social Media Analytics
Strategic Market Intelligence
Electives (12 credits) Choose 6 courses:
Accounting and Financial Reporting
Advanced Behavioral Marketing
Branding and Marketing Communications
Business Communication
Business Law
Business-to-Business Marketing and Channel Strategy
Customer Relationship Management
Designing Experiments
Integrated Digital Marketing
New Product Development
Retail Analytics
Sales Force Management
【Info Sheets】
Learn about our class profile*
689 average GMAT score
39 percent male / 61 percent female
3.51 average undergraduate GPA
0.6 average years of full-time work experience
13 percent of students from the U.S
职业发展方向
Titles (sample):
Account Supervisor
Board Development Specialist
Business Development
Data Analyst
Digital Marketing Manager
Marketing Director
Marketing Manager
Product Manager
Research Analyst
Sales and Marketing Executive
Senior Product Manager
Accepted offers by industry:
21% Accounting Services
14% Consulting
12% Healthcare
8% Media/Entertainment
25% Other
7% Government
7% Real Estate
6% CPG
Companies (sample):
Baltimore Jazz Alliance
Bloomberg
Children’s Hospital of Philadelphia
IBM
Johnson & Johnson
Kraft Heinz
Lenovo
L’Oreal
MARS
Medifast
Nestle
Proctor & Gamble (P&G)
Tiffany & Co.
Unilever
World Financial Group
Accepted offers by function:
33% Finance
13% General Management
12% Business/Data Analytics
12% Marketing/Sales
10% Consulting
9% Accounting
6% Other
2% IT
2% Operations/Logistics
https://carey.jhu.edu/career-development/employment-statistics/master-science-marketing
