M.A. Strategic Public Relations

所属信息

所属学校
南加州大学
所属院校
USC Annenberg School of Communication and Journalism
所属专业
PR(公共关系)

基本信息

项目时长
1.5
项目学分
40
学费估算
$60,387
申请人数
200
录取人数
47

申请截止日期

  • 秋季
  • 常规
    1月1日
  • 其他

申请信息

托福/GRE Code
4852
申请费
$90

成绩单寄送要求

网申上传/纸质寄送

文书要求

1.ps:The MA in Public Relations and Advertising provides students with applied knowledge and skills for a career in the greater communication space, including, but not limited to, public relations, advertising, digital communication, influencer relations, brand activations, corporate communications, etc.

The admissions committee will include your responses to these questions in evaluating your application for graduate admission. In two- to four-page persuasive essay, respond to the following:

-Why are you interested in studying public relations and advertising at the graduate level?
-What area(s) within the greater public relations and advertising space interests you?
-What makes you an exceptional candidate to study public relations and advertising at USC Annenberg?
-What is it about the Public Relations and Advertising degree program that inspired you to apply?

2。writing sample:The writing sample may take various forms: a report for your organization, news releases for clients, articles or a series of blog posts, a set of substantial memos to your superiors successfully arguing for a particular position, or an academic paper for a college or university course. The writing sample may not exceed 10 pages.

Prerequisite

GRETOEFL/ IELTS

申请材料

1. 简历
2. PS
3. writing sample
4. 推荐信2
5. 成绩单

特点及课程设置

南加州大学的PR是比较注重于策略方面的学习,所以它的PR叫策略公共关系。它的基础课程包括公关研究与评估、策略公共关系导论、策略公共关系管理、公关案例讨论、公共关系写作等,从课程设置上看,南加州的这个PR课程是能让学生学习到很多实际中所遇到公关问题的解决方案的。
项目官网